Translating Cultural Insight into Product Clarity
Welcome—I'm Isaac, a UX researcher and designer with roots in anthropology, business strategy, and the Bay Area. My work bridges compliance-heavy digital flows and performance-driven physical design. From onboarding accredited investors to fine-tuning motorcycle ergonomics, I dive deep into what makes systems intuitive, inclusive, and effective.
My Work So Far
Preparing for Hadley Recreation Center
With the upcoming Hadley Family Recreation Center, the UofM Recreations plans to rebrand it from UofM Recreational Sports to UofM Recreation, focusing on health and appealing to the broader student community.
Main Goal
Our client reports that 70% of students use the Recreational Facilities and aims to boost this figure by enhancing the website's usability and appeal.
My Role
Brain Storming, User Flow, Info Architecture, Recruiting and Interviewing participants, Comparative and Heuristic Analysis, Usability Testing
U-Move Mobile App
Developed a mobile app for students of University of Michigan to navigate the campus transportation system by understanding the students and faculty members needs.
Main Goal
Develop a friendly mobile app to help students and faculty members navigate the campus.
My Role
Conducted interviews, developed the personas, designed the styles, and crafted the account and feedback pages.